Many real estate businesses are applying sales policies to provide financial support to homebuyers in the context of the pandemic putting financial pressure on buyers and the market facing inflation fears.
Real estate is returning to real value
According to experts, the epidemic is creating great opportunities for investors and real estate buyers because they have the opportunity to access products at good prices.
Commenting on the real estate market, Mr. Nguyen Loc Hanh, General Director of Ngoc A Chau said that 2022 will be a boom year in public investment. The disbursement of money for infrastructure projects must be faster to invest in all roads, highways and routes to save the economy after the epidemic. When those infrastructures are implemented, transportation is easier, time and space are shortened, from which real estate will develop. However, once public investment increases, using a lot of cash to stimulate economic growth will also easily lead to inflation, causing the currency to depreciate. Therefore, there is no better way to keep money than now is to invest in real estate to ensure the value of cash flow while still increasing a stable profit margin over time..
Real estate experts believe that the market is in a favorable time to buy when house prices tend to return to real value.
Sharing the same view, Mr. Tran Khanh Quang, General Director of Viet An Hoa Real Estate Company, said that in this period, in order to stimulate demand, many investors, when opening for sale, have adjusted the real estate price closer to the real value. Therefore, this will be the best time to find the most suitable product. “Currently, the market is in an accumulation phase, real estate prices are stable, so it will be a suitable time to buy. Because when the epidemic is under control, the market will be active again, house prices will be difficult to stand still like now, "said Quang.
Mr. Nguyen Quoc Bao, Chairman of Vietnam Real Estate Club, said that investors buy houses at this time in the future when the selling price is not lower than the initial level of 30-50%. The main reason is that Vietnam is on the rise, house prices will always go hand in hand with that development. In addition, the increased demand while the land fund is gradually narrowing is also the reason for the expert to offer a few tens of percent accumulation. "Despite the ups and downs, the downfall, but when the property is sold, it will not be lower than the original price, even with a cumulative profit," said Mr. Bao.
Many policies to stimulate consumer demand help buyers benefit
Exploring the actual market transactions during this period showed that the trend of real estate adjustment to true value was clearly shown in the fourth quarter of 2021. Many investors, when opening for sale, adjusted the price to be closer to the actual value. Many projects opened for sale before were also adjusted accordingly, with more discounts and big promotions to trigger demand for real estate at the end of the year. Making good use of a market gap can cause a new project to attract a large number of customers and lead to increased transactions.
Specifically, at the Iris Residence project (Can Giuoc, Long An), this project is located on the front of National Highway 50, about 20km from the center of Ho Chi Minh City and is being offered for sale at a price from 2.9 billion VND/apartment. , this is a fairly soft price range with the product line of townhouses adjacent to Ho Chi Minh City. The investor also offers many sales incentives such as: maximum discount up to 12%, 70% loan support, customers only need to pay 20% (600 million VND) until they receive the house.
Real estate enterprises have launched many preferential sales policies to stimulate market purchasing power at the end of the year.
Or the Bcons Sala project (Di An City, Binh Duong) has launched a easier payment policy for buyers. Only pay 30% of the apartment value (about 400 million VND) when signing the sale and purchase contract. After that, customers can take a bank loan up to 65% of the apartment value and are supported to pay interest until they receive the house. According to this method, the loan amount of 65% is divided into 2 times. The first time, the bank disbursed 40% of the apartment value up to the time of handover. The second time will disburse 25% of the apartment value. The first and second disbursements will be supported with interest until 6 months after the notice of receipt of the house.
Similarly, Charm Group - the investor of Charm Resort Ho Tram project also offers an attractive sales program for customers. Accordingly, customers only need to pay 20% until receiving the house and commit to a minimum profit of 6.5%. After the commitment period, the investor will share the profit up to 90%. Customers who pay early also receive a discount of 2-7%. In addition, the investor also offers an insurance package with a 10-year term, offers gold upon successful transactions, and offers discounts to loyal customers.
According to VNDIRECT experts, the residential real estate market is expected to recover from 2022 thanks to three factors of demand, which are strongly promoted by the recovery of the market on a large scale; Low interest rates on home loans reinforced the decision to settle in and the new supply recovered impressively thanks to legal easing. In addition, primary housing prices are unlikely to fall in 2022 due to project development costs including compensation, high financial costs in the context of a lengthy project and the cost of construction materials. continuously escalate. Right now, home buyers can take advantage of investors' market stimulus policies to access more favorable home buying opportunities.
Phuong Uyen